The eight industry disruptors that I described earlier are
creating a number of tipping points in the mobile industry – the outcome of
which could radically alter the mobile ecosystem as we know it. These key strategic questions are defining
the future framework of how the mobile industry looks and operates. The answers to these questions fall along a
continuum, like a child’s see-saw or teeter tooter, strongly tipping the industry
in one direction or another.
Understanding these tipping points and their possible outcomes allows us
to better define the future characteristics of the mobile industry.
I believe that the following 5 tipping points, or key
strategic questions, are fundamental in framing the future characteristics of
the mobile ecosystem.
1. Applications versus Mobile Cloud
-
Will services continue to be delivered from an
application resident on the device or be delivered on-demand through the cloud?
-
Will the business model switch from purchasing
per application to paying for a service per usage or subscription?
2. Mobile Networks versus Wi-Fi
-
Will the explosive growth of data traffic
require that mobile operators increasingly use Wi-Fi to meet demand?
-
Will the cost to the user and improved experience
force people to increasingly use Wi-Fi over mobile networks for connectivity?
-
Will the rise of Wi-Fi centric devices, increased
availability and technology advances create an
alternative “mobile” Wi-Fi network?
3. Devices versus
Ecosystems
-
Will users purchase the device , for its own
value, or simply as a means to access a broader ecosystem?
-
Will we have a universal, interoperable mobile
ecosystem or a number of powerful, closed systems?
-
Will the mobile operator continue to exert power
to control and subsidize devices and functionalities
on their networks or will all devices be equally welcome on all networks?
4. Traffic Growth versus Profitability
-
Will mobile operators find ways to increase the
revenue per MB or will they be forced to focus largely on cost containment to
maintain network profitability?
-
Will mobile operators continue to make
significant network investments or will they drastically scale back because
they can’t get adequate returns on investment?
5. Mobile Operator versus Over-the-Tops (OTTs)
-
Will OTTs displace significant revenues from the
mobile operator’s core services (e.g., voice, SMS) or will they be more niche
players?
-
Will mobile operators control or collaborate
with OTTs or will they be relegated to principally transporting the OTT
services on their mobile networks?
-
Will end users consume services beyond
connectivity from mobile operators or will they see OTTs as the key providers
of these services?
Future articles will
explore how the potential outcome of the these tipping points will re-shape the
mobile ecosystem and successful strategies for different players in the newly
defined mobile value chain.
It's really a nice and useful piece of info. I am happy that you just shared this helpful information with us. Please keep us informed like this. Thanks for sharing.
ReplyDeleteMy webpage - man utd transfer news 2008
Usually I do not learn post on blogs, but I would like to say that
ReplyDeletethis write-up very pressured me to take a look at and do
it! Your writing style has been surprised me.
Thanks, quite nice post.
Feel free to visit my web page ... buy bulk twitter followers
Pretty nice post. I just stumbled upon your blog and wanted
ReplyDeleteto say that I have really enjoyed browsing your blog posts.
In any case I will be subscribing to your feed
and I hope you write again very soon!
my website ... statics to marketing social media services
It's awesome for me to have a website, which is helpful in favor of my know-how. thanks admin
ReplyDeleteAlso visit my page Bonuses
Everything is very open with a really clear clarification of the issues.
ReplyDeleteIt was truly informative. Your website is extremely helpful.
Thank you for sharing!
my web blog; Nike Air Jordan