A
mobile paradox—huge growth and customer demand, yet significant business and market challenges—is causing many companies in the mobile value chain
to question where the industry is heading. They’re struggling to understand the
key drivers that will shape the industry and what this new world will mean for
them in terms of new challenges and opportunities. Most of all, they want to
know the winning strategies for achieving success in this New Mobile World
Order.
This paper provides a perspective on the key disruptors and
tipping points that will redefine mobility while producing two plausible
scenarios for the future of the mobile industry. These scenarios and industry
segment assessment provide a framework for mobile industry executives to
evaluate their future and rationally assess strategic options under different conditions.
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