1. Three Little Words – “More Spectrum….Please” – It seemed that these were the first words out of every mobile executive’s mouth when they got on the stage. They all made passionate pleas for why they needed more spectrum to be able to meet the huge customer demand and to continue to add value to the economy. The FCC Chairman, Julius Genachowski, rebutted with a “yes but….” response. The FCC will make more spectrum available but he wants to encourage competition and the use of technology and business practices to get the most out of the existing spectrum and any new space that becomes available.
7. Beyond LTE … What’s a “4” Amongst Friends? – There was lots of banter amongst executives about the true definition of 4G and how creative marketing in the industry has confused the customer. While MWC was all about embracing the arrival of LTE, with 64% of global LTE subscribers American carriers are declaring LTE hegemony and looking beyond their technical success to how they can drive true business value from LTE.