Thursday, August 30, 2012
The New Mobile World Order
A mobile paradox—huge growth and customer demand, yet significant business and market challenges—is causing many companies in the mobile value chain to question where the industry is heading. They’re struggling to understand the key drivers that will shape the industry and what this new world will mean for them in terms of new challenges and opportunities. Most of all, they want to know the winning strategies for achieving success in this New Mobile World Order.
This paper provides a perspective on the key disruptors and tipping points that will redefine mobility while producing two plausible scenarios for the future of the mobile industry. These scenarios and industry segment assessment provide a framework for mobile industry executives to evaluate their future and rationally assess strategic options under different conditions.