The Connected Life deals with interesting business issues and opportunities facing the Communication and High Tech industries today and in the future. My postings share well informed, researched and structured analysis from my extensive experience in working on these issues with leading digital companies around the world.
Saturday, November 10, 2012
What Do Mobile Business Users Want from Wi-Fi?
Once the exclusive
domain of senior executives, mobile devices are now indispensable to most employees
for conducting both their business and personal lives. The insatiable demand
for smartphones, tablets, and other connected devices is generating staggering
amounts of mobile data. Inparallel, theuseofWi-FiforInternetaccessisexploding asmoremobiledevicesareWi-Fi enabled,thenumberofpublichotspotsexpands,anduseracceptancegrows.Once
shunned by corporate IT departments, Wi-Fi has increasingly made its way into
Businessusersarethemostvaluablecustomersegmentformobileoperators. Changes inmobilebehaviorandusage,particularlywithregard to Wi-Fi,
could have a significant impact on service providers’ (SPs) bottom line.
However, there is little research on how mobile business users are actually
using Wi-Fi, how they want to employ it in the future, and, more specifically,
what is driving them to connect their devices to the Internet using Wi-Fi.
as well asnewformsofmonetization. The study revealed some interesting findings, including home being the most
popular location where business users use mobile devices, far surpassing the
office or other place of work as a preferred location. Business users own an
average of three mobile devices each, one-third more than consumers. And, close
to 30 percent of them own a table. Business users prefer Wi-Fi to mobile to
connect all of their mobile devices. In fact, more than one-half of business
users take advantage of a public
hotspotweekly to access the Internet.